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A Technique For Producing Ideas

 
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MessagePosté le: Jeu 6 Juil - 16:49 (2017)    Sujet du message: A Technique For Producing Ideas Répondre en citant


A Technique for Producing Ideas
by James Webb Young
rating: 4.1 (153 reviews)


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This is the original version of Young's seminal work on creativity. It offers practical advice on idea creation from an advertising industry icon who was inducted into the American Advertising Federation Hall of Fame, and served as the First Chairman of The Ad Council. It examines the creative process and ways to produce ideas for everyone from copywriters to artists.

This version has been custom-formatted for Kindle and checked for typos. It includes an interactive table of contents.


Details:
rank: #64,504
price: $2.99
bound: 42 pages
publisher:
lang: English
asin: B00N33OYPI
isbn:
weight:
filesize: 916 KB



A Technique for Producing Ideas James Webb Young
A Technique for Producing Ideas You search pdf online pdf A Technique for Producing Ideas download from SaberCatHost pdf





Young an ad man by trade but, as well see, a voraciously curious and cross-disciplinary thinker at heart lays out with striking lucidity and clarity the five essential steps for a productive creative process, touching on a number of elements corroborated by modern science and thinking on creativity: its reliance on process over mystical talent, its combinatorial nature, its demand for a pondering period, its dependence on the brains unconscious processes, and moreHere's an example2This notion of gathering raw material is the first step in his outline of the creative process: Gathering raw material in a real way is not as simple as it soundsBut I did wish for something just a little more concrete for putting all of this into practiceGather raw materials (specific and general) for ideasIt comes out on Sundays and offers the week's best articles[] [W]hen you reach this third stage in the production of an idea, drop the problem completely and turn to whatever stimulates your imagination and emotions

Jan 20, 2015 Erin rated it liked it Quick, simple, and short readNow, if you have really done your part in these three stages of the process you will almost surely experience the fourthHere is a summary of the 5 steps to generate ideas:1Like? Sign upI am a firm believer that we learn better from reading print (and actually writing by hand)Incubating stage: "You drop the whole subject and put the problem out of your mind as completely as you can.turn the problem over to your unconscious mind and let it work while you sleep." "Turn to whatever stimulates your imagination and emotionsAllow you mind time to think of something completely differentYoung expands on the notion that combinations, and thus relationships and connections between ideas, are the keyBooks on social psychology are often better books about advertising than actual books on advertisingIt's (almost) as good as reading the book itselfThis is my book summary of A Technique for Producing Ideas by James Webb Young 07f867cfac


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